Apparel International Brands in Syria

I promised to post about new apparel brand entries to the Syrian market ( didn’t set a dead line though). I was a bit busy in the past couple of weeks.
It is the year 2006 and it is the year where many international apparel brands are about to enter the Syrian market.  The piece of research we conducted had a simple aim which is basically to study top of mind brand awareness about international brands. results came kind of surprising. for upper class “Channel” was the most mentioned brand name. While for middle SECs interviewees, “Mango” and “Zara” occupied the top of mind awareness.  The research findings also demonstrate interesting insights about purchasing and shopping habits .

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