though i hate the logos position
For close friends wherver they are , who keep asking what is my best visual cretaion style, i would say this is one of the best one. impactful photography atlered smartly .
copy lines take 3 out of 9 if you dont see the campaign different executions .
BUTTTTwhen you get exposed to different executions of this campaign , you will realize that the copy line will score more than 6 /9 ( my own evaluation ).
Another experience for communication oriented people about thinking holistically.:)