Syria before Revolution – A brand that costs a life


Assad Brand


Before 15 March 2011, anyone searching Syria online or has been there would not have hard time to realize it’s a country stamped with “Assad” brand. From the mosque, through opera house and public library, and not ending with a bridge. The hard fact yet is that, the bridge could not connect people, the mosque could not nurture positively contributing believers, and the library hardly contributed to the success of any qualified research papers!

AL Assad, one of the biggest brands on this earth and definitely “costly” provided very bad services, and symbolically poisoned products. It’s the brand that has a unique selling proposition which is “Pay your life, get nothing” and off course Yet no one could complain. Indeed, the motto of this so-mass-niche brand was: “The customer (i.e., the citizen) is always wrong”


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